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Are You Sure You Know Your Target Audience? How to Find Out

Your team seems to be doing everything right. You know what you offer, what value you provide, and how those attributes align. But you just aren’t seeing the lead velocity you want. Are you running paid search campaigns and finding the leads are a poor fit for your business? Or that your sponsored ads are showing up in the wrong …

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How to Define Your Ideal Customer With Your Team

“If you build it, they will come” is only true in sales if you know exactly who you want to come your way. If you assume that creating a great product or service model and “getting it out there” is enough, you may find yourself struggling to create reliable growth. By narrowing in on who you can best serve, your …