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Why You’re Avoiding Writing Your Company’s Value Proposition

Your value proposition is your company’s North Star: it guides you in every client-focused aspect of your business and provides direction in times of confusion. That’s a lot of weight for a few sentences. Your value proposition is important because it embodies what you provide your clients. Look at any successful company: every one of them clearly articulates the value …

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Grow Faster by Defining Your Company’s Value [VIDEO]

One of the most powerful ways to gain clarity into your strengths and to grow faster is to define how you create value for your clients. Check out the video above as Karl Becker from The Carruthers Group describes the importance of aligning your sales organization around your defined value.